Search Engine Optimisation (SEO)
search engine optimisation (SEO) is the process of optimising
websites for search engines. By doing this, the
website will appear higher in the search results when the website’s optimised keywords are searched for.
Google is by far the most popular search engine in the world today. We therefore tailor our
search engine optimisation to Google.
Google considers two factors when matching
website to searched criteria :
• How credible a
website is, measured in
Page Rank.
• How well the Keyword is reinforced within a
website.
Page Rank (PR) is obtained by a vouching system. A
website vouches for another
website when it links to it. The
higher the rank of the vouching
website, the more rank is passed. Thus to up your
Page Rank, you want get as
many links to your site as possible from as many high ranking
websites as possible. This is an integral part of the
search engine optimisation process.
More information:
Page Rank
Keywords
These are words that you wish to target in the search engines. Keywords need to be reinforced throughout the
site. Keywords are reinforced using many factors
Ideally we want to determine a set of keywords for your
website and target each keyword to a relevant page. We
then reinforce this keyword on the selected page, and link the keyword to the selected page whenever it appears
throughout the rest of the site.
Timeframe
Because of the sheer volume of the internet, Google only does a deep crawl (looking for new / updated
websites)
roughly once a month. This means that after changes are implemented it takes a while before the results start
showing. Only once we have these results can we begin making the relevant changes and tweaks to help improve
the
search engine optimisation process.
search engine optimisation is therefore a long process, usually taking around 6 months to take full effect.
For more information on
search engine optimisation or a quotation please
contact us.
